COMPETITIVE RESEARCH PROJECTS
B-1. Granted external research projects
Listed from the most recent of 28 valued in total AU$3,264,400:
28. Li, X., & Lee, T. J. (2022). AU$22,000. Strategic regional development in the Southwestern China by activating the tea tourism. Funded from the National Office for Philosophy and Social Science of China. Beijing, China.
27. Madhyamapurush, W., & Lee, T. J. (2022-2023). AU$237,000. Community development for frog raising innovation to commercial economy animal to building economy and community capital foundations, Phayao Province based on the philosophy of sufficiency economy. Funded from the Program Management Unit - Area based (PMUA), Thailand.
26. Punnoi, N., Jittithavorn, C., & Lee, T. J. (2020-2021). AU$620,000. MICE industry strategies for promoting creative economy and sustainable city development in Phetchaburi and Prachuap Khiri Khan in Thailand. Funded from the Thailand Science Research and Innovation (TSRI) through the Ministry of Tourism and Sports, and Thailand Convention and Exhibition Bureau (TCEB).
25. Jittithavorn, C., Madhyamapurush, W., & Lee, T. J. (2020-2021). AU$57,000. Economic assessment and designing water management policies for growing jasmine rice in the northern Mekong River Basin. Funded from the National Research Council Thailand (NRCT), Bangkok, Thailand.
24. Madhyamapurush, W., & Lee, T. J. (2019-2020). AU$56,000. Community product development of Phayao Province to enhance the capability of biological economy and green economy. Funded from the National Research Council Thailand (NRCT), Bangkok, Thailand.
23. Madhyamapurush, W., & Lee, T. J. (2019-2020). AU$63,000. Tourism and associated products development in Nong Lom Sub-District and Dok Khamtai District. Funded from the Phayao Provincial Government, Phayao, Thailand.
22. Li, X., & Lee, T. J. (2019-2020). AU$48,000. The development of tea tourism in Guangxi Province as a tourism marketing tool. Funded from the Guangxi Provincial
Government in China. Guilin, China.
21. Yoshida, K., Lee, T. J., & Bui, H. (2018-2021). AU$340,000. Uncovering the black-
box of educational dark tourism: Comparative analysis of the mechanisms of
packaging and perceiving of war narratives through war heritage sites between
former enemies. Funded from the Japan Society for the Promotion of Science
(JSPS), Tokyo, Japan.
JSPS (Japan Society for the Promotion of Science) is the Japanese equivalent of the ARC (Australian Research Council), and highly competitive.
20. Lee, T. J., Lee, M., & Oie, T. (2018-2021). AU$135,000. The opportunity
development for the role of Japanese food overseas as an ambassador for tourism
marketing. Funded from the Japan Society for the Promotion of Science (JSPS),
Tokyo, Japan.
JSPS (Japan Society for the Promotion of Science) is the Japanese equivalent of the ARC (Australian Research Council), and highly competitive.
19. Lee, T. J. (2017-2018). AU$97,000. Strategic development of localized food for local farmers and tourists. Funded from the Geoje City, Gyeongnam Province, South Korea
18. Lee, T. J. (2017-2018). AU$72,000. Network development for regional food tourism resources. Funded from the Cheongsong County, Chungnam Province, South Korea
17. Lee, T. J. (2017). AU$58,000. Collaborative network development for tourist attraction courses with local foods. Funded from the Boeun County, Chungnam Province, South Korea
16. Yoshida, K., Lee, T. J., Cooper, M., & Bui, T. H. (2015-2018). AU$240,000. The potential of war heritage sites as educational and touristic attractions in Japan: Comparative studies with five relevant countries. Funded from the Japan Society for the Promotion of Science (JSPS), Tokyo, Japan
JSPS (Japan Society for the Promotion of Science) is the Japanese equivalent of the ARC (Australian Research Council), and highly competitive.
15. Yoshida, K., Lee, T. J., & Bui, T. H. (2014-2015). AU$48,000. War-related heritage sites in Japan: Only good for education? Funded from the Ritsumeikan Asia Pacific University (APU), Beppu, Japan
14. Lee, T. J., Bui, T. H., & Morishita, M. (2014-2017). AU$180,000. UNESCO World Heritage Sites: Social and managerial perspectives in comparisons between six countries in three regions. Funded from the Japan Society for the Promotion of Science (JSPS), Tokyo, Japan
JSPS (Japan Society for the Promotion of Science) is the Japanese equivalent of the ARC (Australian Research Council), and highly competitive.
13. Lee, T. J., & Bui, T. H. (2013-2014). AU$28,500. Strategic analysis for the cultural heritage tourism development of the UNESCO World Heritage Sites in Japan with comparison to that of Korea and Vietnam. Funded from the Ritsumeikan Asia Pacific University (APU), Beppu, Japan
12. Lee, T. J. (2013). AU$116,500. Globalization strategy for tourism in Gangwon Province in Korea through the development of wellness tourism. Funded from the Bank of Korea, Gangwon Province Branch, Chuncheon, South Korea
11. Lee, T. J. (2012-2014). AU$68,700. Strategic analysis for the sustainable development of the medical and health tourism industry in Japan with comparison to that of Singapore and Hungary. Funded from the Japan Society for the Promotion of Science (JSPS), Tokyo, Japan
JSPS (Japan Society for the Promotion of Science) is the Japanese equivalent of the ARC (Australian Research Council), and highly competitive.
10. Byun, W. H., Byun, S. H., & Lee, T. J. (2011-2013). AU$360,000. Development and
application of the Tourism Information Service convergence model based on the
regional tourism resources of the bullet train era in Korea. Funded from the National
Research Foundation of Korea, Seoul, South Korea
9. Lee, T. J. (2011). AU$40,800. Study of tourism development planning of Australian
government. Funded from the Ministry of Culture, Sport and Tourism, Seoul, South Korea
8. Lee, T. J. (2010-2011). AU$21,500. Investigation of the strategic development of the
health/medical tourism in Australia in comparison with that of Japan, Thailand, and
India. Funded from the University of Queensland, Brisbane, Australia
7. Lee, I. S., & Lee, T. J. (2010-2011). AU$7,500. South Korean working holiday makers
in Australia: Their travel behaviour and future intentions. Funded from the Australia-
Korea Foundation (AKF), Canberra, Australia
6. Park, H. P., & Lee, T. J. (2010). AU$48,700. Construction plans for the Green Tourism
Village in the Cheongpung Lake area, Korea. Funded from the Jecheon Municipal
Government, South Korea
5. Park, H. P., & Lee, T. J. (2010). AU$45,700. A validity analysis of the new tourism
projects of the Tongyeong Tourism Development Corporation, Korea. Funded from
the Tongyeong Tourism Development Corporation, South Korea
4. Lee, T. J. (2009-2010). AU$56,000. Study of the ‘Slow City’ in Australia and New Zealand. Funded from the Association of Slow Cities Korea, Seoul, South Korea.
3. Lee, T. J. (2009). AU$23,000. Study of Australian governments’ effort to attract
Chinese tourists. Funded from the Ministry of Culture, Sport and Tourism, Korea
2. Kim, E. K., & Lee, T. J. (2008-2009). AU$130,500. How to develop Anseong’s unique
food as a local tourist attraction. Funded from the Anseong Municipal Government,
South Korea
1. Lee, T. J. (2006-2007). AU$14,000. Hotel’s characteristic design that strengthens
destination’s unique image for visitors. Funded from University of Queensland,
Brisbane, Australia
B-2. Conducted industry consultancy projects:
Listed from the most recent of 10 valued in total AU$137,000:
10. Kamolrat, P., & Lee, T. J. (2021-2022). AU$14,000. Effects of smartphone addiction on well-being among Thai university students. Funded from the International College for Sustainability Studies at Srinakharinwirot University, Bangkok, Thailand.
9. Lee, T. J. (2022). AU$9,000. The strategic marketing activities of Korean tourism industry to attract long-term stay visitors from overseas countries. From 1 February to 30 April 2022. Funded from the Korea Culture & Tourism Institute (154
Geumnanghwa-Ro, Gangseo-Gu, 07511 Seoul, South Korea).
8. Lee, T. J. (2020). AU$11,000. Analysis on the strategic marketing activities of Australia to attract overseas tourists. From 1 July to 30 September 2020. Funded from the Korea Culture & Tourism Institute (154 Geumnanghwa-Ro, Gangseo-Gu, 07511 Seoul, South Korea).
7. Lee, T. J. (2020). AU$12,000. Analysis on the events held in main arenas and MICE centres in Tokyo, Japan. From 1 June to 31 July 2020. Funded from the Populous (71 Boundary St. Brisbane QLD 4000 Australia).
6. Lee, T. J. (2020). AU$12,000. Analysis on the entrance ticket prices of the professional basketball, baseball and soccer leagues in Japan. From 1 June to 31 July 2020. Funded from the Populous (71 Boundary St. Brisbane QLD 4000 Australia).
5. Lee, T. J. (2020). AU$15,000. Analysis on the infrastructure of the event and meeting industry (MICE) marketing in Thailand and Southeast Asia. From 1 March to 30 April 2020. Funded from the Populous (71 Boundary St. Brisbane QLD 4000 Australia).
4. Lee, T. J. (2019). AU$17,000. Analysis on the infrastructure of the MICE industry in Yokohama and Tokyo, Japan. From 1 September to 31 October 2019. Funded from
the Populous (71 Boundary St. Brisbane QLD 4000 Australia).
3. Lee, T. J. (2019-2021). AU$18,000. PATA (Pacific Asia Travel Association) – KOICA (Korea International Cooperation Agency) Project 2019-2021. From 1 July 2019 to 30 June 2021. Funded by PATA (989 Rama 1 Road, Pathumwan Bangkok 10330, Thailand).
2. Lee, T. J. (2019). AU$20,000. Analysis on the MICE industry infrastructure of Osaka,
Japan. From 1 July to 30 September 2019. Funded from the Populous (71 Boundary
St. Brisbane QLD 4000 Australia) through Sustainability Research Centre (SRC) at
University of the Sunshine Coast, Australia.
1. Lee, T. J. (2008). AU$9,000. Chinese outbound tourism research. From 1 May to 30 June 2008. Funded from the University of Queensland, Brisbane, Australia.
B-3. External research projects applied & Results to be released:
B-4. Competitive external research projects to be applied in 2022:
5. Lee, T. J., & Cooper, M. (2022). To be applied for AU$30,000. Analysis of the international relationships between Australia and Japan through education exchange. Funded from the Australia-Japan Foundation, Department of Foreign Affairs and Trade (DFAT), Canberra, Australia.
4. Lee, T. J., & Kim, J. (2022). To be applied for AU$30,000. Image of Australia for young South Koreans with the working holiday programmes. Funded from the Australia-Korea Foundation, Department of Foreign Affairs and Trade (DFAT), Canberra, Australia.
3. Lee, T. J., Oguchi, T., & Lee, M. H. (2022). To be applied for AU$40,000. Developing food programmes for enhancing mutual understanding between Australian and Japanese people. Funded from the Australia-Japan Foundation, Department of Foreign Affairs and Trade (DFAT), Canberra, Australia.
2. Wu, J., & Lee, T. J. (2022). To be applied for AU$50,000. Tea tourism development and local rejuvenation. Funded from the National Office for Philosophy and Social Science of China. Beijing, China.
1. Lee, T. J., & Cooper, M. (2022). To be applied for AU$330,000. Health and Wellness tourism development in Japan in the post-COVID era with comparison to those in Australia. Funded from the Japan Society for the Promotion of Science (JSPS), Tokyo, Japan.
B-5. Applied external research project unsuccessful:
5. Lee, T. J. (2021). AU$400,000. Korean entrepreneurs’ exporting home meal replacement to Australia, Vietnam, and Philippine. Funded from the National Research Foundation (NRF) of Korea.
4. Hori, K., Vafadari, K., Cooper, M., & Lee, T. J. (2020-2021). Applied in February 2020 for AU$10,000 & Outcome released in May 2020. Development of Beppu hot-spring water to healthy drinking water products. Funded from the Japan Institute of Tourism Research. Tokyo, Japan.
3. Honig, A., Tajeddini, K., & Lee, T. J. (2021-2024). Applied in November 2019 for AU$127,000 & Outcome released in April 2020. Analysis of the Ryokan and health-tourism development in Japan to attract foreign tourists to Japan. Funded from the Japan Society for the Promotion of Science (JSPS), Tokyo, Japan.
2. Tham, A., Koo, C., Lee, T. J., Kassens-Noor, E., & Sharma, B. (2020-2022). Applied in January 2020 for AU$33,000 & Outcome released in March 2020). A picture is worth a thousand words - How are legacies promoted on Instagram for Olympic editions between 2012 - 2020? Funded from the Olympic Studies Centre. International Olympic Committee, Lausanne, Switzerland.
1. Tham, A., Sharma, B., Jenner, P., Imaz-Mairal, O., & Lee, T. J. (2019-2021).
Applied in August 2018 for AU$42,000 & Outcome released in February 2019.
Growing the game: Exploring football club organisational capacities for
sustainable futures. Funded from the International Federation of Association Football (FIFA), Zürich, Switzerland.